Het was al een aantal dagen in het nieuws, maar vandaag zijn de geruchten bevestigd door Yahoo, de nieuws dienst Tumblr is overgenomen voor 1,1 miljard dollar. De geruchten over een overname begonnen al afgelopen vrijdag, Wall Street Journal heeft gister al laten weten dat de deal zo goed als rond zal zijn.
Yahoo heeft vandaag officieel bevestigd dat Tumblr is overgenomen voor 1,1 miljard dollar in cash geld. De huidige CEO David Karp blijft CEO van de blogdienst. Ook zal Tumblr blijven functioneren als onafhankelijk bedrijf. Het is momenteel nog onduidelijk wat er precies zal gaan veranderen.
With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of the fastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent on site each month. On mobile, more than half of Tumblr’s users are using the mobile app and do an average of 7 sessions per day. Its tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of Tumblr+Yahoo! is expected to grow Yahoo!’s audience by 50 percent to more than a billion monthly visitors, and to grow traffic by approximately 20 percent.
The deal offers unique opportunities for both companies. Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance the user experience.
Total consideration is approximately $1.1 billion, substantially all of which is payable in cash.
